Right from the get-go, social networks changed our habits, such as our way of keeping in touch with friends and family and reading the news. Social networks provide limitless amounts of information that can be accessed by a quick glance at our phones. At the drop of a hat, we can get fresh news and… Continua a leggere Another turn of the screw: the coming of the “Virtual Influencers”
Categoria: General
Key points in the contract between the Influencers and the brands
An ever increasing number of Influencers such as film stars and media personalities are using social networks to promote company brands. These brand advocates move the needle on consumer decisions by sharing a post with their followers on a social network. The follower may think the post is perfectly innocent. In truth, the content of… Continua a leggere Key points in the contract between the Influencers and the brands
Certification marks
Certification marks are those marks that certify that certain products or services meet certain technical standards, especially as regards their quality, components, geographical origin, technical conditions or way of manufacturing the product or providing the service. This type of trademark can not be used by its holder, but will be by third party companies who… Continua a leggere Certification marks